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Introduction

A cocktail glass
A cocktail glass
Swan necked copper pot stills in the Glenfiddich distillery

Liquor (/ˈlɪkər/ LIK-ər) is an alcoholic drink produced by the distillation of grains, fruits, vegetables, or sugar that have already gone through alcoholic fermentation. Other terms for liquor include: spirit, distilled beverage, booze, spirituous liquor or hard liquor. The distillation process concentrates the liquid to increase its alcohol by volume. As liquors contain significantly more alcohol (ethanol) than other alcoholic drinks, they are considered "harder." In North America, the term hard liquor is sometimes used to distinguish distilled alcoholic drinks from non-distilled ones, whereas the term spirits is more commonly used in the UK. Some examples of liquors include vodka, rum, gin, and tequila. Liquors are often aged in barrels, such as for the production of brandy and whiskey, or are infused with flavorings to form flavored liquors, such as absinthe.

While the word liquor ordinarily refers to distilled alcoholic spirits rather than beverages produced by fermentation alone, it can sometimes be used more broadly to refer to any alcoholic beverage (or even non-alcoholic products of distillation or various other liquids). (Full article...)

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Evan Williams white label and black label

Evan Williams is a brand of Kentucky straight bourbon whiskey bottled in Bardstown, Kentucky, by the Heaven Hill company. The product is aged for a minimum of four years (which is more than the two year minimum to be called 'straight' bourbon, but is the minimum requirement for a straight whiskey that does not have an age statement on the label). It has been ranked as one of the world's best selling whiskey brands.

Their product line includes flavored variations, about which The New York Times, citing Nielsen's data, wrote "now represent 3 percent of the $1.4 billion whiskey category." (Full article...)
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James C. Crow illustrated photo
Doctor James C. "Jim" Crow (1789 – 20 April 1856) has sometimes been loosely credited as the perfecter of the sour mash process used in creating bourbon whiskey. He is also the namesake of the Old Crow brand of bourbon whiskey currently produced by Beam Suntory. (Full article...)

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  • ... that WNJU, a Spanish-language television station serving New York City, was the first in the United States to air a hard-liquor advertisement?
  • ... that Thomas Dickson Archibald, when speaking against increasing fines for violating liquor licenses, said "we need only go a step further and make the violation a hanging matter"?
  • ... that one-sixth of all liquor establishments in Bombay were attacked in the 1921 Prince of Wales riots?
  • ... that to comply with a law that restricted liquor sales near churches, the Peninsula New York placed its cocktail lounge up a flight of stairs and down a long hallway?

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A "mermaid" at the Sip 'n Dip

The Sip 'n Dip Lounge is a tiki bar in Great Falls, Montana, US, opened in 1962, when Polynesian themes were popular. It has survived to the present day with its tiki theme intact. Located inside a local motel that was considered modern and trendy at the time it was built, the Sip 'n Dip is known for having people dressed as mermaids swimming underwater in an indoor swimming pool visible through a window in the bar. Decorated with a bamboo ceiling and a South Seas theme, the bar featured "Piano Pat" Spoonheim, noted for her unique "jazzy" style, who played piano there from 1963 until her death in May 2021.

The mermaid concept was introduced in 1995 when there was a revival of the tiki fad and was the brainchild of the bar's current owner who wanted to add a "fun factor". It became popular, particularly for Montana, a landlocked northern state where a tropical tiki theme is unexpected. Beginning in 2003, the bar began to gain prominence outside Montana, when the magazine GQ listed the lounge in its list of the top ten bars in the world, ranking it as the "#1 bar...worth flying for". The bar usually employs six women, who wear mermaid outfits designed and hand-made by the bar's manager, Sandra Johnson-Thares. Mermen were brought back in 2016, having previously appeared on occasion from the late 1990s to 2004. (Full article...)

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